Great brands that people are loyal to, especially now in the social media age, live by their stories. To quote the late Steve Jobs: “I get asked a lot why Apple’s customers are so loyal. It’s not because they belong to the Church of Mac! That’s ridiculous”. The quote reminded me of a great blog [...]
The New Year at Travel Counsellors started with a bang, well a fizz at least (!) with a visit from the Queensland Tourist Board. As all our agents are home based, TV (we call it TCTV) is an essential part of how we communicate. We have our own TV studio at our head offices in [...]
Earlier this month I received the regular newsletter from Dubai Tourism. Such is the pace of innovation in Dubai and breadth of experiences available it pays to stay updated. Our Travel Counsellors do a great job on that so they have all of the latest information on Dubai at their fingertips. It really is a fantastic [...]
The online discounting campaign launched by Thomas Cook last week is not surprising given the need to boost short term bookings and cash flow, but the management at Cook’s will understand that discounting to get more direct business is not going to fix its woes. Kevin Roberts, the CEO of Saatchi and Saatchi wrote recently [...]
Yesterday we gave a presentation at World Travel Market (a trade show for travel trade and customers), on what we believe it will take for travel companies to be successful. The marketing blurb we sent obviously worked well as we had over 120 people in the room, standing room only, with many more turned [...]
I don’t know about you but it is always a dismaying feeling when I have to root through my drawers to find my warmest pair of pyjamas in order to prevent myself from becoming a human ice-block in the night. Yes the dreaded winter weather is upon us and as I stepped out of my [...]
If you have managed to read ‘My Life In Cruise’ Blog then by now you will have realised I have a real love for holidays at sea, and I had been travelling with my partner for many years. After the birth of our twins, holidays felt like the impossible until they were at least out of [...]
I recently entered a competition in the Travel Trade press to suggest a new ‘Experience’ for guests at adult only Warner Hotels in the UK. To my surprise I was asked to go to the beautiful Holme Lacy in Hereford to take part in a cupcake decorating experience, which they are now hoping to roll out to the other [...]
Here at Travel Counsellors, we think that the chance to sample the culinary delights of a destination is a big part of the fun when you’re travelling. It’s hard to beat the taste of feta cheese and olives in Greece, cured meats and pasta in Italy, and for the ultimate treat, a glass or two of [...]
He has recently received acclaimed business success and national media interest after leading legendary golfer Darren Clarke to sporting success at The Open, and now renowned business coach Mike Finnigan is taking to the road with Travel Counsellors to lead a series of workshops dedicated to helping agents build their businesses and be the best [...]